BIOGRAPHY
Sajjad is a visionary businessman, marketer and adviser with a robust career in strategic planning, marketing & branding, organization (re-)design, and continuous improvement within Middle East, Europe, Central Asia, Caucasus, and United States. He has founded, established, and led several businesses and functions in various markets and industries.
Sajjad played a key role in (re-)launching, expanding and rejuvenating multiple high-profile international brands (like Kent, Dunhill, Vogue, Pall Mall, Lucky Strike, and Viceroy) in British American Tobacco (BAT) and managing multi-million dollar investment and expenditure budgets from 2003 till 2012 in various capacities, departments, and markets. In addition, Sajjad developed comprehensive Marketing strategic and operational plans in collaboration with world-renowned agencies like Grey Advertising Global (Grey Dubai) and Memac Ogilvy for Middle East & Caucasus zones and end markets.
Sajjad is a change agent with over 20 years of influential leadership in several multinational companies around the world. He is known as an innovative thinker, effective communicator, enabler, and decision maker, especially in critical and complex situations.
Sajjad is the Founder and President of Driftwood Nature LLC i.e. a Georgia Business Consulting Company set up to help different companies with their business planning, establishment, management and improvement requirements.
Work Experience
Founder & President
April 2018 - Present
Executive Board Director
June 2019 - Present
General Manager
October 2014 - December 2018
Co-Founder & CEO
December 2013 - September 2014
Co-Founder & Managing Director
March 2013 - August 2014
Caucasus Consulting International
Strategic Advisor
February 2012 - July 2014
Head of Trade Marketing & Distribution
November 2010 - January 2012
Marketing Manager
November 2009 - October 2010
Business Development Manager
January 2009 - October 2009
Marketing Operations Manager
March 2008 - December 2008
Dunhill Brand Manager
March 2006 - March 2008
Kent & Vogue Assistant Brand Manager
January 2005 - February 2006
Kent Brand Executive
November 2003 - December 2004
Industrial Engineering Executive
January 2003 – October 2003
Industrial Engineering Executive
February 2001 – December 2002