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Sajjad is a visionary businessman, marketer and adviser with a robust career in strategic planning, marketing & branding, organization (re-)design, and continuous improvement within Middle East, Europe, Central Asia, Caucasus, and United States. He has founded, established, and led several businesses and functions in various markets and industries.


Sajjad played a key role in (re-)launching, expanding and rejuvenating multiple high-profile international brands (like Kent, Dunhill, Vogue, Pall Mall, Lucky Strike, and Viceroy) in British American Tobacco (BAT) and managing multi-million dollar investment and expenditure budgets from 2003 till 2012 in various capacities, departments, and markets. In addition, Sajjad developed comprehensive Marketing strategic and operational plans in collaboration with world-renowned agencies like Grey Advertising Global (Grey Dubai) and Memac Ogilvy for Middle East & Caucasus zones and end markets.


Sajjad is a change agent with over 20 years of influential leadership in several multinational companies around the world. He is known as an innovative thinker, effective communicator, enabler, and decision maker, especially in critical and complex situations.


Sajjad is the Founder and President of Driftwood Nature LLC i.e. a Georgia Business Consulting Company set up to help different companies with their business planning, establishment, management and improvement requirements.

Work Experience


Driftwood Nature

Founder & President

April 2018 - Present

Button Art

Executive Board Director

June 2019 - Present

Deljou Art Group

General Manager

October 2014 - December 2018


Co-Founder & CEO

December 2013 - September 2014


TAG Caucasus

Co-Founder & Managing Director

March 2013 - August 2014


Caucasus Consulting International

Strategic Advisor

February 2012 - July 2014


British American Tobacco

Head of Trade Marketing & Distribution

November 2010 - January 2012

Marketing Manager

November 2009 - October 2010


Business Development Manager

January 2009 - October 2009


Marketing Operations Manager

March 2008 - December 2008


Dunhill Brand Manager

March 2006 - March 2008

Kent & Vogue Assistant Brand Manager

January 2005 - February 2006

Kent Brand Executive

November 2003 - December 2004

Behshahr Industrial Company

Industrial Engineering Executive

January 2003 – October 2003

Morattab Khodro

Industrial Engineering Executive

February 2001 – December 2002

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