BIOGRAPHY

Sajjad is a visionary businessman, marketer, board director, and adviser with a robust career in strategic planning, corporate management, marketing, branding, business expansion, supply chain, organization (re-)design, and continuous improvement within Middle East, Europe, Central Asia, Caucasus, and United States. He has founded, established, and led several businesses and functions in various markets.

 

Sajjad is the first Iranian (and expat) Brand Manager in the history of British American Tobacco (B.A.T. Pars) and the first Iranian head of Trade Marketing & Distribution. He played a key role in (re-)launching, expanding and rejuvenating multiple high-profile international brands (like Kent, Dunhill, Vogue, Pall Mall, Lucky Strike, and Viceroy) in BAT and managing multi-million dollar investment and expenditure budgets from 2003 till 2012 in various capacities, departments, and markets. In addition, Sajjad developed comprehensive Marketing strategic and operational plans in collaboration with world-renowned agencies like Grey Advertising Global (Grey Dubai) and Memac Ogilvy for Middle East & Caucasus zones and end markets.

 

Sajjad is a change agent, coach, and mentor with over 20 years of influential leadership in several multinational companies around the world. He is also known as an innovative thinker, strategist, effective communicator, enabler, and decision maker, especially in critical and complex situations.

 

Sajjad is the Founder and CEO of Driftwood Nature LLC which is a Georgia Business Consulting Company set up to help different companies with their business planning, establishment, management and improvement requirements.

 

His heart belonging to his native literature, Sajjad keeps writing poems and short stories regardless of his residence in the world. He has published seven books and currently lives in Atlanta, Georgia.

Work Experience

 

Driftwood Nature

Founder & CEO

April 2018 - Present

Button Art

Executive Board Member

June 2019 - Present

Deljou Art Group

General Manager

October 2014 - December 2018

TERRITOREF

Co-Founder & CEO

December 2013 - September 2014

 

TAG Caucasus

Co-Founder & Managing Director

March 2013 - August 2014

 

Caucasus Consulting International

Adviser

February 2012 - July 2014

 

British American Tobacco

Head of Trade Marketing & Distribution

November 2010 - January 2012

Marketing Manager

November 2009 - October 2010

 

Business Development Manager

January 2009 - October 2009

 

Marketing Operations Manager

March 2008 - December 2008

 

Dunhill Brand Manager

March 2006 - March 2008

Kent & Vogue Assistant Brand Manager

January 2005 - February 2006

Kent Brand Executive

November 2003 - December 2004

Behshahr Industrial Company

Industrial Engineering Executive

January 2003 – October 2003

Morattab Khodro

Industrial Engineering Executive

February 2001 – December 2002

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